How Might We?
Growth Consultancy
Turning ambition into momentum.

Growth is the result.
Momentum is what creates it.

How Might We is a growth consultancy for ambitious organisations.

Growth rarely comes from one thing. It's the result of lots of things working together and compounding over time.

How Might We helps bring clarity, focus effort where it matters most and connect the moving parts to build lasting momentum.

Video preview: How Might We Growth Consultancy - In 90 seconds

Who this is for

Is HMW right for your organisation?

HMW tends to be most useful when there’s already something meaningful to build on: a team, customers or supporters, and real ambition for what comes next. The challenge is making the next stage clearer, more joined up or easier to move forward.

Do any of these situations feel familiar?

DirectionThe ambition is clear. The route forward is not.

EffectivenessThere is plenty happening. The biggest gains are harder to see.

AlignmentPriorities, ownership and effort are not fully joined up.

Set-upPeople, roles, processes, tools or partners need a better fit.

ChangeAI and changing customer behaviour are opening possibilities. The useful moves are not yet clear.

Better stillGrowth is good. Nothing is obviously broken. A fresh view might find the next 5 to 10%.

Growth Snapshot

Get your growth score.

A simple self-assessment of your brand, sales and customer experience across six growth lenses. See what’s working and where to focus next.

Get your growth score

8–12 minutes. No email needed to view your results.

Ways to work together

Start with the question that feels most urgent.

Different moments call for different kinds of support.

Start where the question is clearest, then connect it to the bigger picture.

A client perspective

“He's brilliant at bringing teams together and inspiring creativity and action. Just get in a room with Si and the impossible becomes possible.”

Tracy Griffin, Chief Executive Officer, Hearing Dogs For Deaf People
Read what others say

Examples of where the work can make a difference.

Growth rarely sits neatly in one place. These are some of the areas HMW might get involved in.

Brand

What are we promising and how are we showing up?

  • Audience and customer understanding
  • Positioning and proposition
  • Messaging and key touchpoints
  • Marketing strategy and activity

Sales

How are we turning interest and opportunity into growth?

  • ICP and target customers
  • Sales strategy and process
  • Buyer journey and proposals
  • Pipeline and forecasting

Customer Experience

Are we delivering on the promise and creating reasons to stay, return and recommend?

  • Onboarding and customer journey
  • Relationship health
  • Retention and growth
  • Advocacy and referrals

Across all three

People · Processes · Tools · Partners · Activity · Signals & Measurement

The aim is to understand what is working, what is getting in the way and where to focus next.

Not sure which route fits? Si can help you work that out.

Big ambitions. Where next?

See how How Might We helps turn ambition into momentum.

A little about Si

20+ years. Agency side. Client side. Commercial and NFP sectors.

I've worked in and led teams through to board level, across different organisations and different seats at the table. Sales, marketing, strategy, client partnerships, digital, product and transformation.

Growth has been the common thread.

A few proof points

  • Helped generate £30m+ in agency revenue and drive hundreds of millions in client revenue.
  • Led the digital transformation and growth of an APAC sports TV channel from 0 to 17 platforms across 10 countries, reaching 36m customers.
  • Built and scaled a subscription product to £4.5m+ revenue and 25k+ monthly subscribers, later expanding into 1,000+ schools, publishing with Scholastic and launching with the NHS.
  • Led teams responsible for close to £50m in fundraising income.
Si Muddell
Si Muddell · Founder

Human-led. AI-amplified.

I lead the thinking and strategic direction. Kitt helps me research, connect ideas and keep things moving. I bring the experience and judgement, and make the final call.

Kitt, AI Chief of Staff at How Might We
Read the film transcript

I’m Kitt, AI Chief of Staff at How Might We.

AI is changing how we work. What matters is how you use it.

At How Might We, the outcome comes first. Then the tool.

I help Si research, analyse information, spot patterns and test ideas. I also help turn meeting notes into clear actions and streamline the everyday admin.

Different tools, each with a job.

Si brings the experience, creativity and intuition. He sets the direction, checks the conclusions and makes the final call.

Because AI can be confidently wrong. Yes, even me.

The aim is simple: human thinking, amplified by AI. More room for judgement, relationships and useful action.

That’s how we use AI at How Might We.

Human-led. AI-amplified.

Ready to make the
next few decisions count?

No deck, no hard sell. Just a useful conversation with Si about what is in motion, which decisions feel harder than they should, and where an outside perspective might help.

Thinking

The thinking behind How Might We

Why a question became the name, mindset and starting point for How Might We.

Read the article